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Company Introduction

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Philosophy

Global Lifestyle Brand

At VIVIEN, we strive to create new experiences that reflect the diverse lifestyles of our customers.
Through innovative digital solutions, we are committed to deliVering value that exceeds expectations — continuously evolving to stay ahead in a fast-changing world.

MISSION

VIVIEN has established itself as a trusted brand, serving as the closest partner in women's lives.
Recognizing the importance of communication, we are committed to building deeper trust with our customers.

Moreover, we strive to understand and respect the diverse needs of our customers, actively incorporating feedback to develop innovative products.
Through sustainable management, we will fulfill our social responsibilities and ensure ethical production to provide safe and reliable products.

Our goal is to become a brand that seamlessly integrates into our customers' daily lives.
We will continue to grow as a company that brings beauty and confidence to all women.

VIVIEN CEO

Son Young-seop

VIVIEN will always be by your side in your daily life.

Through continuous dedication and investment, we leverage our domestic technological expertise to create underwear that best suits the body shapes of Korean consumers. By closely listening to market changes and customer voices, we have remained a beloved leader in the domestic lingerie industry.

VIVIEN is preparing for the leap to become a century-old company. Keeping pace with the rapidly evolving market and its demands, we are accelerating efforts to secure new competitive advantages. Starting with underwear and stockings, we are expanding into everyday essentials such as sportswear and masks, breaking boundaries and seeking new opportunities to connect with a diverse customer base.

Moving forward, VIVIEN will continue to strive toward greater and more ambitious goals. We aim to seamlessly integrate into our customers’ lifestyles, shaping an era where we naturally coexist in their daily lives.